Blog / 21.11.2017

Remembering Fashion Designer Azzedine Alaïa

Azzedine Alaïa, the real couturier, designer, and “King of High Fashion,” Ready-To-Wear Prince passed away on November 18th 2017.

He was an exceptional talent, but also an interesting character, away from the constant demands of Fame. He was the portrait of an expressive creator!

But Who Was Azzedine Alaïa?

He was born in the small North African country of Tunisia in 1940, as a son of wheat farmers. He changed his destiny and began learning about the human form and started studying sculpture at the École des Beaux-Arts (School of Fine Arts) of Tunis.

His introduction to the world of fashion was when he worked as a dressmaker with his twin sister Hafida. He then learned French and went to work in Paris. The year was 1957…

The Career of Azzedine Alaïa

Following the succession of timely meetings similar to the careers of Louise de Vilmorin and Simone Zehrfuss, he started a private customer base.

He joined the workshop of Guy Laroche and remained there for two years to gain skills for his profession of being a couturier, also know as someone who designs and sells clothes that have been specifically tailored and measured to the client.

In 1979, he opened his own fashion house, and produced his first ready-to-wear collection for the French fashion designer Charles Jourdan.  Very few journalists showed interest, and shortly after, Azzedine opened his first workshop on Bellechasse Street in Paris.


He continued dressing Tout-Paris (translated to: all Paris), Mathilde de Rothschild, and Greta Garbo were amongst his clientele.

He launched his label “Azzedine Alaïa” in the 1980s.


His signature sexy style is adored in the world of fashion and will live beyond his lifetime.


He became famous in the United States displaying Grace Jones as his muse, Naomi Campbell as his adoptive daughter, and many other influential and dynamic women in his corner.


Azzedine Alaïa (February 26, 1940 – 18 November 2017) was truly a visionary couturier.

May he rest in fashionable peace …


Blog / 21.11.2017

STYLE SAGA: GREAT BRITAIN In this series titled “The Saga of Style,” you will learn about the history and cultivation of fashion in Great Britain, and how different areas of the world have contributed to the modern idea of style. INTRODUCTION In this installment of “The Saga of...


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